K-pop sensations BTS are slowly conquering the world with their superhit songs and well-worn fashion trick.
Now they are taking the approach to a whole new level in marking deals. This news was announced this week.
Recently the group agreed with McDonald’s to promote a new meal. The meal is selling for over US$6 (S$8).
All the six members of the boyband are named as the brand ambassadors of Louis Vuitton. This is brand is very famous for its handbags that sell well above US$1,000.
Many celebrities have worked for the brand, to promote its wares. From actress Emma Stone to actor and singer Jaden Smith and now BTS.
The South Korean group, has topped the album charts several times in the U.S. It is now that the band has started releasing English-language songs too.
K-pop is very popular in Asia, especially in China. It provides major markets for luxury brands.
According to Virgil Abloh, LV’s menswear designer, the BTS partnership added: “a modern chapter to the House, merging luxury and contemporary culture”.
It is often seen that luxury brands do not like to work with so-called influencers who represent other labels. They also think that the influencers do not fit with their high-end image.
“As disparate as their businesses might seem, McDonald’s and Louis Vuitton share a need to onboard new generations of consumers,” Carol Spieckerman, president at retail consultancy Spieckerman Retail, said.
Up till now, Louis Vuitton had made no comments on the McDonald’s deal with BTS.
The agreement made between BTS and McDonald’s says that the band’s meal will launch next month. It will be available in nearly 50 countries.
The meal will include chicken McNuggets, fries and two dips.
Both the brands, Louis Vuitton and McDonald’s have not disclosed any financial details about this deal yet.
