Musician Anirudh Ravichander who is known for his incredible compositions in popular songs like Kaavaalaa, Kanave Kanave, Why This Kolaveri Di? (The Soup of Love) and many more all take a new path in his career. Ravichander has recently joined forces with Indian startup VS Mani & Co. as a co-founder and brand ambassador. After making an incredible impact on the music industry Ravichander’s this step is undoubtedly little surprising at the same time quite empowering for the youngsters. The Bengaluru-based company is notable for their filter coffee and snacks brand. Let’s delve into some more details about this story.
The start-up brand shared a statement explaining the reason for their partnership with Anirudh Ravichander
The startup said of their partnership with the singer in an official statement, “Not only will VS Mani leverage Anirudh’s social media reach and concerts to build brand awareness among its consumers, it will also capitalise on this collaboration to build long-term relationships with the trade and send a strong message of commitment to its core market of Tamil Nadu and Karnataka.”
As for the startup, it sells its products online and offline, as well as through quick commerce apps. Moreover it also has successful ventures in over 1,000 stores in Bengaluru, Chennai, Pondicherry, Coimbatore, Salem and other parts of Tamil Nadu on the retail front.
The D2C brand is making an incredible impact on the market for it’s popular celebrity investors like Shaadi.com’s Anupam Mittal as well as renowned actors such as Sobhita Dhulipala, Rana Daggubati, Ranbir Kapoor, Disha Patani and Huma Qureshi.
Talking about their current scenario. has raised a whopping $1.5 Mn including a $900K pre-series A round led by Kettleborough VC. Thanks to the participation from Lets Venture, Hyderabad Angels, Supermorpheus, the amount is lifting upward.
Also Read: ‘Jawan’ fame actress-singer Sanjeeta Bhattacharya releases her new single ‘Ratiyaan’
More About Anirudh Ravichander
Anirudh Ravichander has been flourishing his career since 2011. Despite having a privileged background, the nephew of the superstar Rajnikanth has composed some incredible pieces for Tamil, Telugu and Hindi films.
Debuted with the viral song ‘Why This Kolaveri Di’ alongwith superstar Dhanush, he has recently shown his charm in some high-profile projects Shah Rukh Khan-starrer Jawan and Rajnikanth’s Jailer.
With this interesting turn on his career the musician has raised the expectations of his countless well-wishers.
