Indian playback singer Neeti Mohan who is notable for her iconic songs “Ishq Wala Love (Student of the Year·2012)”, “Nainowale Ne (Padmaavat·2018)”, “Kudiye Ni (2019)”, “Kheech Meri Photo (Sanam Teri Kasam·2016)” opened up about harmful consequences of AI or Artificial Intelligence in music. She explained although AI can enhance experiences, it can never replace the emotional depth brought by humans. Let’s check out the complete details of this story.
Neeti Mohan said AI, robots, or any kind of artificial intelligence has to be used wisely
Mohan said in her recent interview, “I feel AI, robots, or any kind of artificial intelligence has to be used wisely. What an artist does is unique. they bring their heart, soul, and energy into their work. It is something that can never be replaced.”
Moreover, Mohan highlights the need for proper precautions and noted AI potentially is de-personalising art. She expressed, “Yes, we do use technology and software (to enhance voices/music), but using AI to recreate a singer’s voice who has passed away or using an existing singer’s voice without their permission is illegal. I’ve heard that there are some legalities being worked out so that it is not misused in the future. AI is depersonlising art. After a point, people will themselves know that it is not a good choice.”
However, for now she believes AI hasn’t been misused yet. As she shared, “I have seen some people making collages. It is nice and amusing. But beyond that I have not seen anyone misuse AI yet. Whatever be the case, people must be cautious because what is art, music, singing, dancing; It is human expression. If it becomes artificial, it may lose its impact.”
Talking about the current situation, Oscar-winning music composer AR Rahman had used AI to recreate voices of late singers Bamba Bakya and Shahul Hameed for the song Thimiri Yezhuda in Lal Salam. The family members of the late singer have given their thumbs up for it. However, the action has attracted mixed reactions from within the industry and netizens.
Recently, singer Kumar Sanu, actors Amitabh Bachchan, Anil Kapoor and Jackie Shroff protect their personality rights, because of the power of AI.
Sanu even said, “Technology today is dominated by AI. Kisi bhi singer ka duplicate ban jaaye (Singers can be replicated), I don’t think this will be correct. One has to protect themselves by way of such methods. AI is dangerous.”
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