The Process of Advertising and Marketing


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The Art of Copywriting

The process of writing text in order to articulate the message behind an advertisement is known as Copywriting. The tactic is to influence potential customers to take a particular action. Short-written pieces of content on advertisements play a vital role wholly; and so, copywriting is considered to be a norm in the marketing world.

The process in brief goes as – planning, researching, writing, editing, proof-reading and implementing. It might seem simple, but it is as complex as any other creative job out there. We, hereby, have mentioned some tips on how you can do better copywriting than before, and achieve your marketing goals by converting the targeted audience you have in mind.

Use fewer words

The best and the worst thing about this job is that you have to write the sales’ copy in short. People are always in a rush, always; so your copy should always be bold and short, for it to catch the audience’s eye. The written text should be inclusive of a creative thought such as some wordplay. For e.g. using puns, jokes, regional/ local phrases etc. would do the trick.

Grammar is important

Well, you can’t make grammar mistakes in your copy, as it would cause your campaign to get dwindled away in no time. Less reach is better than negative comments. So, just always remember to exercise proof-reading while working on a project.

Honest titles

Quality and quantity is the key to greater reach of an ad. Write honest headings, keeping in mind what action you would take if you had seen the same copy written somewhere. Your words should convince people that the seller in the shown ad is legit and cares about his customers. Keep it simple, prioritize info over design, and highlight your thought in a logical form.


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