Ikea is a Swedish company established in 1943 and is one of the largest furniture retailer company across the globe. The basic objective of this brand has been to provide people with comfort along with mordanity, since 2008. It is mostly popular for it’s do- it- yourself furniture which meets everyone’s demands and is pocket friendly.
What is so special about Ikea?
Ikea is really a big deal for shoppers because it keeps it ’s prices super low. Like Ikea’s tables, couches and chairs are almost under $500.
The furniture is so affordable that it leaves no room for competitors.
When you get to know that how cheap the stuff here is, the question arises that how is it possible? How come all the items are so cheap and yet the brand never suffer from any loss? But it is possible as it follows a unique concept of packing everything flat. This helps them to save enormous amount of money on storage and transportation.
If you compare it with any other brand such as Pottery Barn or Crate and Barrel, items like armchairs, couches would cost at least $900 and will keep on rising. Hence people prefer this brand.
How can Ikea keep prices low and still provide excellent quality of products?
Ikea makes it possible by making the product according to it ‘s value. In the beginning of this process It decides the cost of the product for which it will be sold and then Ikea ‘s personal designers work according to it.
Here, Ikea has used a very smart way to make the product of presentable quality while keeping the prices in favour of the customers. It produces it ‘s products by layering sheets of wood which helps them to save a lot of millions.
