Adidas cuts tie with Kanye West


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Kanye West is going through a tough time.On October 25, famous fashion brand Adidas cuts tie with rapper Kanye West after his antisemitic messages on social media. Previously famous fashion brand Gap and Balenciaga also ended their relationship with West because of his controversial statement. On October 6, the German brand announced their decade-long alliance with West’s brand Yeezy is “under review”. Let’s find out the details about the statement.

The statement of Adidas 

On October 25, after almost three weeks reviewing Ye’s contract Adidas announced the statement. The statement follows,”Adidas does not tolerate antisemitism and any other sort of hate speech,Ye’s recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect and fairness.”

The brand continues,”After a thorough review, the company has taken the decision to terminate the partnership with Ye immediately. end production of Yeezy branded products and stop all payments to Ye and his companies. Adidas will stop the Adidas Yeezy business with immediate effect.”

Moreover,On October 24, MRC studio executives Modi Wiczyk, Asif Satchu and Scott Tenley announced in a memo the contemporary documentary based on Ye’s life become shelved. “We cannot support any content that amplifies his platform”- they said.

The controversy started on October 8, due to a tweet from West. He said he was “going death con 3 on Jewish people. You guys have toyed with me and tried to black ball anyone whoever opposes your agenda.”

Kanye’s twitter and Instagram accounts is restricted due to his hateful comments. Later on West also apologies to Piers Morgan.

Further on, Khloe Kardashian, Kendall Jenner, Kylie Jenner and Kris Jenner reposted an image originally shared by Jessica Seinfeld. It captioned,”I support my Jewish friends and the Jewish people.”

Also read :Matthew Perry credits co-star Jenifer Aniston for helping in quiet drugs

Ishita Gupta
Ishita Gupta
I'm Ms. Ishita Gupta, a professional content writer with an experience of more than two years. SEO and content creation are my specialties.


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